Hello! I’m Laura A product designer who engineers.

8+ years designing complex digital products across B2B SaaS, financial software and consumer technology.

Scroll

From strategy to build

  1. Strategy
  2. Systems
  3. Experience
  4. AI
  5. Build

design

01

Strategy

Value against effort matrix with the three proposals plotted, and the chosen one marked.
Story 1 · value against effort

02

Systems

Concept board: problem statement, cross journey issues and the flow across products.
Story 1 · the flow across products

03

Experience

Wireflow of the Smart WiFi journey: screens, decision points, error states and recovery paths.
Story 3 · Smart WiFi wireflow

04

AI

Draft with AI inside the product: document type, client, the instruction the user writes, and the review step before anything is saved.
Story 2 · drafting with AI in the product

05

Build

The returns list: 142 returns with status, eFile state, last modified and tax year end, filtered to the eighteen that need attention.
Story 1 · the returns list

Three ways I approachproduct problems

01

See the system

Wolters Kluwer ecosystem

Understanding how products, workflows and people connect across a complex ecosystem.

Systems · Complexity · Scale 02

Find the opportunity

Wolters Kluwer strategy

Looking beyond the original requirement to identify where technology can genuinely change the product.

Product thinking · AI · Ambiguity 03

Make the experience work end to end

Movistar

Taking product experiences end to end, designing interactions inside real technical constraints alongside the people building them

Interaction · Engineering · Execution

Story 1

Wolters Kluwer
ecosystem

Designing a cloud ecosystem for tax professionals

Development effort: from an L to an S

  • Product design
  • B2B SaaS
  • AI-assisted build
  • Complex workflows
  • Multi-market
  • Cloud migration

Story 2

Wolters Kluwer
strategy

Bringing AI-Assisted drafting inside the product, so professionals never start a client from an empty page.

Validated 3/3 · shipped in Canada

  • Product design
  • B2B SaaS
  • AI-native
  • Human review
  • MVP definition
The Smart WiFi self-diagnosis flow: the app screens laid out as a grid, from the autodiagnostic entry point through the speed test to the help and interference advice.

Story 3

Movistar

Designing a self-diagnosis experience for home connectivity, where the test could not be made faster and the wait had to be made understandable.

−12% call centre calls

  • Interaction design
  • Consumer
  • Self-service
  • Motion
  • Design system

About me

  • I’m endlessly curious about the world around me.
  • I like design, technology, nature, strange ideas and
  • the little connections between them.
Laura Benavente, de chaqueta de cuero y auriculares al cuello, delante de un muro vegetal.
  • DegreeDigital Design
  • BootcampUX / UI Design
  • Master’sFront-End Development
  • Experience8+ years
  • LanguagesSpanish and English
The lab · @havingfunwithai_

Having fun with AI

Small experiments. Working prototypes. Serious questions.

Let's connect

Contact me