Hello, I’m Laura Benavente A Senior Product Designer building AI-native experiences

8+ years designing complex digital products across B2B SaaS, financial software and consumer technology.

Scroll

From systems thinking to interaction,
From prototype to code.

Laura Benavente, de chaqueta de cuero y auriculares al cuello, delante de un muro vegetal.
Origin

I understood the work before I designed the software.

My path into product design began in accounting and finance.

Before designing interfaces, I worked with financial processes, business rules, deadlines, dependencies and real operational consequences. I experienced first-hand how complex software shapes people's work, and how easily that work becomes harder when the product does not reflect the reality behind it.

Product design gave me the tools to question those systems, connect different perspectives and make their complexity easier to understand.

Today, I combine financial-domain knowledge, systems thinking and product strategy to design clear, connected and scalable B2B SaaS experiences.

I understand financial software from both sides.

From strategy to build

  1. Strategy
  2. Systems
  3. Experience
  4. AI
  5. Build

design

01

Strategy

I uncover the real problem, challenge assumptions and define where design can create the most value.

Value against effort matrix with the three proposals plotted, and the chosen one marked.
Story 1 · value against effort

02

Systems

I make complexity understandable by connecting workflows, users, business and technology.

Concept board: problem statement, cross journey issues and the flow across products.
Story 1 · the flow across products

03

Experience

I turn strategy into clear, thoughtful product experiences, from flows to interaction and UI.

Wireflow of the Smart WiFi journey: screens, decision points, error states and recovery paths.
Story 3 · Smart WiFi wireflow

04

AI

I design AI-powered experiences that make complex products more useful, intuitive and human.

Draft with AI inside the product: document type, client, the instruction the user writes, and the review step before anything is saved.
Story 2 · drafting with AI in the product

05

Build

I use AI and code to prototype, explore and bring ideas closer to working products.

The returns list as designed.
The same returns list running in the coded prototype.
Story 1 · the design, and the same screen running

Three ways I approachproduct problems

Different problems require different levels of thinking.

01

See the system

Wolters Kluwer ecosystem

Understanding how products, workflows and people connect across a complex ecosystem.

Systems · Complexity · Scale A fragment of the client context journey map: linked steps running left to right with a branch rising out of the middle. 02

Find the opportunity

Wolters Kluwer strategy

Looking beyond the original requirement to identify where technology can genuinely change the product.

Product thinking · AI · Ambiguity The drafting prompt inside the product: an empty field reading ask anything, for example build an engagement letter, with attach, search and study beneath it. 03

Make the experience work end to end

Movistar

Taking product experiences end to end, designing interactions inside real technical constraints alongside the people building them

Interaction · Engineering · Execution A fragment of the self-diagnosis wireflow: three phone screens connected to decision points.

Story 1

Wolters Kluwer
ecosystem

Designing a cloud ecosystem for tax professionals

Development effort: from an L to an S

  • Product design
  • B2B SaaS
  • Complex workflows
  • Multi-market
  • Cloud migration

Story 2

Wolters Kluwer
strategy

Bringing AI-Assisted drafting inside the product, so professionals never start a client from an empty page.

Validated 3/3 · shipped in Canada

  • Product design
  • B2B SaaS
  • AI-native
  • Human review
  • MVP definition
The Smart WiFi self-diagnosis flow: the app screens laid out as a grid, from the autodiagnostic entry point through the speed test to the help and interference advice.

Story 3

Movistar

Designing a self-diagnosis experience for home connectivity, where the test could not be made faster and the wait had to be made understandable.

−12% call centre calls

  • Interaction design
  • Consumer
  • Self-service
  • Motion
  • Design system

About me

  • I’m endlessly curious about the world around me.
  • I like design, technology, nature, strange ideas and
  • the little connections between them.

Designer by education. Product Designer by experience. Always learning.

  • DegreeDigital Design
  • BootcampUX / UI Design
  • Master’sFront-End Development
  • Experience8+ years
  • LanguagesSpanish and English

Having fun
with AI

@havingfunwithai_

Experiments in AI, interaction and generative systems.

Small experiments. Working prototypes. Serious questions. This is where I explore how intelligent and generative systems can communicate, adapt and behave, and where design judgement remains essential.

Project 01 · try it

Postcard maker

Take or upload a photo, filter it, pick a template, write the message in a handwritten face, add a stamp, and flip the card over. I wrote the brief, including the five template palettes and the type, and built it with Claude Code. Vanilla JavaScript, zero dependencies.

It runs entirely in your browser. No photo you choose ever leaves your device.

Open the postcard maker
Project 02 · try it

Arcana

Ask one question, draw one card. The reading is composed from the card's own meaning, the shape of your question and whether the card came up reversed, so the same card answers two questions differently. English and Spanish. No model call: the interpretation logic is written, not generated.

Runs in your browser. Your question is never sent anywhere.

Open Arcana

New pieces go up on Instagram first.

Follow the lab

Let's connect

Contact me