Hello, I’m Laura Benavente A Senior product Designer based in Madrid

I’m focus on complex B2B SaaS systems and AI-native experiences

Scroll

I combine strategic thinking, emerging technology and narrative interaction to create experiences people LOVE

Laura Benavente, de chaqueta de cuero y auriculares al cuello, delante de un muro vegetal.
My background

From financial operations to product systems

I bring together financial-domain knowledge, systems thinking and product strategy to turn complex business operations into clear, connected and scalable experiences.

About me

  • I design connections.
  • Between people and systems.
  • Between business and technology.
  • Between complexity and clarity.
  • Between human intention and artificial intelligence.

Three ways I approachproduct problems

Different problems require different levels of thinking.

01

See the system

Wolters Kluwer ecosystem

Understanding how products, workflows and people connect across a complex ecosystem.

Systems · Complexity · Scale A fragment of the client context journey map: linked steps running left to right with a branch rising out of the middle. 02

Find the opportunity

Wolters Kluwer strategy

Looking beyond the original requirement to identify where technology can genuinely change the product.

Product thinking · AI · Ambiguity The drafting prompt inside the product: an empty field reading ask anything, for example build an engagement letter, with attach, search and study beneath it. 03

Make the experience work

Movistar

Taking product experiences end to end, designing interactions inside real technical constraints alongside the people building them

Interaction · Engineering · Execution A fragment of the self-diagnosis wireflow: three phone screens connected to decision points.
The CCH iFirm services panel: each product a firm subscribes to shown as a card with a short description and a launch action.

Story 1

Wolters Kluwer
ecosystem

Designing a cloud ecosystem for tax professionals

  • Product design
  • B2B SaaS
  • Complex workflows
  • Multi-market
  • Cloud migration
The drafting assistant open on a laptop against a dark ground: an engagement letter with the AI-written paragraphs highlighted, marked as a draft not yet sent, beside the instruction panel.

Story 2

Wolters Kluwer
strategy

Bringing AI-Assisted drafting inside the product, so professionals never start a client from an empty page.

  • Product design
  • B2B SaaS
  • AI-native
  • Human review
  • MVP definition
The Smart WiFi self-diagnosis flow: the app screens laid out as a grid, from the autodiagnostic entry point through the speed test to the help and interference advice.

Story 3

Movistar

Designing a self-diagnosis experience for home connectivity, where the test could not be made faster and the wait had to be made understandable.

  • Interaction design
  • Consumer
  • Self-service
  • Motion
  • Design system

Having fun
with AI

@havingfunwithai_

Let's connect

Contact me